1. Take a Good Tour of the Topic
Before actually starting to write a blog, know and be confident about your topic. There are times when a blogger doesn’t have the actual idea about the topic. So, at this point in time, research about that topic becomes very important (A blogger has an inquisitive nature, and will rarely crib about an unknown topic). If you already have good knowledge of the specified topic then, go on and be creative! Here are the tips to write an excellent blog.
Choose topics that cover the area of your interest or just pick a hot topic and get going.
Check the relevance and the competitors of the topic (platforms like Google Keyword Planner and WordZe are quite helpful in this).
2. Know What the Readers Want
Knowing your audience is an integral part of blogging. Analyze your target audience. Know their areas of interest and accordingly use that mode of language and vocabulary to be on the same pace with your readers. Find ways to attract your audience and keep them engaged with your content.
Take the reviews of your audience on your blog posts and work upon it. Use social media platforms to poll and let yourself know what is important for your readers. It is a very imp tip to write an excellent blog.
3. Be Creative!
A good blog should be presentable enough to engage the readers and make them share the same (ultimately what matters is the reach of your blog post).
Usually, the readers just touch the topic and do not read it word by word, so try to keep the topic as brief and as crisp as possible.
The opening of the blog should be very catchy yet not too cheesy.
Write your blogs in multiple paragraphs with headings and sub-headings which helps to make the blog reader-friendly (there are many title generators out there to help you give a catchy and relevant title to your paragraph).
Make sure that the blog has a legible font style and size.
Include relevant pictures for each of your sub-topic to make it visually more interesting. Make it convenient for the readers by putting your points in bullets.
4. Do Not Underestimate Proofreading
Never serve the broth without tasting it”; which means never publish the blog without proofreading, because you will never like to regret a mistake after publishing your blog.
After writing your blog, give it a proper read for two to three times to eliminate any repeated ideas, misspelled words or wrong facts.
Make someone read the blog and make sure that it sounds perfect to your ears.
Make sure that there is no dilemmatic situation created in your blog and if so, try to increase the clarity by using simple words and notions.
5. Keep a Check on SEO
SEO, Search Engine Optimization is a way of writing blog posts that take into account of how the search engines work and optimize the chance of readers finding your post. The search engines which are evolving constantly are Google and Bing, so it can be quite challenging to keep up with the changes and the upcoming competitors. So, some bloggers use SEO tools to get their blog posts on track.